Logos help business to establish a brand identity that consumers want to interact with. A good logo design represents the overall essence of the business. It depicts a business that is positive, professional, and reliable. The logo promotes awareness of the business and allows the company to stand out from other comparable organizations.
But we think that because logos try so hard to give a positive impression, they sometimes lack the honesty needed.
It's time to see the logos of large brands with honesty filter added, and luckily, Italian designer Marco Schembri did exactly that!
Here are 16 honest logos that make more sense than the actual ones,
Come on, Starbucks, your semi-tired looking logo should be replaced with this.
Most people look at their logo when they are already drunk with blurry vision anyway, so it makes sense.
The new logo looks much better than the original. Gillette logo sliced up is quite awesome, don't you think?
Let's be honest here, Red Bull will not give you wings. It will just make you hyperactive and much, MUCH LOUDER!
When you eat chocolate, you get dirty. This is why this new logo is so fitting.
We know this is the price you pay when eating in McDonald's.
Nutella might be tasty, however obviously you pay for it when you go to the bathroom.
For those who did not get it, the artist just shaved the top of the A off, because... they sell razors.
What can we say... This is how their logo would have looked like if they were honest. It's the perfect depiction.
When you set Zippo's logo ablaze, it looks so much cooler.
Their logo ironically looks perfect with the edit of the dead fish after BP had their oil spill. Many marine animals died because of that.
The Colonel should have gained at least 10 more pounds but hey, at least KFC taste great.
After making it impossible for bloggers to earn a decent living in Youtube, it is now a CatsTube
Not sure people would buy the magazine with this name, but at least the logo is honest.
They sell cancer sticks, so why not make this logo?
Facebook is not here to connect people, but at least we use it as a way to distract us from doing important stuff.
What was your favorite logo? Whare with us your thoughts in the comments, and feel free to check Marco Schembri's other projects on his Instagram.
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